Introduction to a BA (Hons) in Business Marketing in Germany
This programme provides students with a study of the core principles of business marketing, which enable students to focus on business issues. It helps students in understanding the various components in a business' overall performance and the aspects and operations involved in modern businesses and market promotion.
  • It is a three-year full-time course with the option for another year for placement.
    • 112 UCAS points;
    • Study at least two subjects at A-level or equivalent;
    • Pass Access with 30 Level 3 credits at Merit or equivalent;
    • Grades A-C: requirement of 5 GCSEs (including Mathematics and English Language);
    • For grade C: requirement of separate GCSE qualifications in Mathematics and English (either in Language or Literature);
    • International Baccalaureate - 26 + points;
    • If English is not your first language submit IELTS with minimum 6.0 (including a minimum of 5.5 in each component) or equivalent;
    • Work experience is not compulsory.
  • Teaching methodology includes a combination of:
    • Lectures;
    • Group work;
    • Tutorials;
    • Seminars;
    • Self-directed study.
    Assessment includes coursework such as:
    • Presentations;
    • Reports;
    • Essays.
    • Financial Decision Making;
    • Employability, Professionalism and Academic Study Skills;
    • Introduction to Entrepreneurship and Enterprise;
    • Global Business Issues;
    • Business Research Issues and Analysis;
    • European Business Issues;
    • The Creative Art of Selling and Negotiation;
    • Business Law;
    • Buyer Behaviour;
    • Global Consumer Cultures: Critical Perspectives;
    • Marketing Planning and Management.
  • The fees for EU students is €13,250 and it is €9,250 for non-EU students annually.

Reasons to Choose this Course

BA (Hons.) in Business Marketing provides you with:

  • Knowledge and tools to work in a marketing environment;

  • Introduction to the fundamentals in this field;

  • Learn marketing functions and how to interact with different departments in the real world;

  • Ability to combine different elements from different sectors.

Is it Worth Doing a Bachelor of Arts (Hons) in Business Marketing in Germany?

Germany is a great place to study business marketing because of the following reasons:

  • Top-Class teaching methods and technology is used;

  • Tie-ups with various companies where students can do internships and gain practical knowledge;

  • Focuses on practical knowledge which is helpful in future professional life.

Who Should Pursue this Course?

If you are an individual with an ambition to be a business decision maker or work in marketing, then BA (Hons.) in Business Marketing is the best programme available for you.

Job Options and Average Salary


Job Average Salary

Advertising Account Executive

£19,000 to £24,000

Advertising Account Planner

18,000 to £22,000

Advertising Art Director

£20,000 to £25,000

Market Researcher

£25,000 to £35,000.

Marketing Executive

£18,000 to £22,000

Media Buyer

£18,000 to £25,000

Media Planner

£18,000 to £22,000

Public Relations Account Executive

£18,000 to £24,000

Public Relations Officer

£18,000 to £20,000

Sales Promotion Account Executive

£18,000 to £24,000

Social Media Manager

£19,000 and £23,000

Jobs related to the degree:


Average Salary

Business Adviser

£18,000 to £25,000

Event Manager

£18,000 to £22,000

Product Manager

£25,000 to £40,000

UX Designer

£19,000 to £25,000

Web Content Manager

£20,000 to £25,000

Learning Outcomes

  • In-depth study of various elements and practices of businesses, including human resource management, accounting, economics and business law;

  • Understanding various concepts of human behaviour and marketing;

  • Understanding the implications of various economic changes and business practices with regards to the global and local markets;

  • Development of relevant business skills and being aware of the needs of the market;

  • Studying various aspects of marketing including services marketing, international marketing, retailing and advertising.


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