What is this Strategic Marketing all about?
By doing MA in Strategic Marketing you will gain expertise in analysing dynamic relationships. Also, promising marketing can be determined through market research. Through this course students can learn proper use of statistics and interpretation of data. Also, it helps students access its significance for planning of future decisions. Through these planning and data analysis, students will learn the techniques of how to robust market strategies and overcoming marketing challenges by devising operational measures.
  • The duration of this course is three semesters in one year with third semester dedicated to dissertation.

  • The students can enrol throughout the year. Whenever they enrol their academic studies will start.

  • The student should have:
    • Strong graduate degree from a recognised university
    • In case of not meeting academic qualifications, students should have a 3 year minimum experience in the relevant field.
  • The assessment is done on the basis of theoretical knowledge and dissertation.

  • The course syllabus will be delivered in interactive teaching approach. Students will be given chance to discuss various topics to teachers and classmates. A four month internship is also included in the curriculum.

Why Study this course?

Masters in strategic marketing degree is helpful in getting theoretical knowledge through practical environment. You can learn through this course how to develop effective marketing strategies across various organizations and fields. The problems of fast changing organisations and various requirements of local and global markets can be met by learning of this course. This course gives you skills to progress in the marketing industry.

Is it worth doing Strategic Marketing in Germany?

Students who want to apply for strategic marketing should choose Germany as:

  • Germany has best universities for studying marketing with high quality education.

  • Students get various career opportunities in strategic marketing in Germany with large number of industries and organisations offering job opportunities.

  • With real life problem solving projects and case studies, students are able to learn various tricks and trends more effectively.

Who is this course for? How is it useful to me?

The course is for those who want to:

  • Gain strategic expertise in marketing

  • Use strong marketing intelligence on digital platforms

  • Learn concrete understanding of the business management

  • Develop leadership and sound management skills in dynamic indisciplinaries.

  • Can gain knowledge of successful brand management in various markets

  • Analyse markets and targeting groups with right messages and effective channels

This course is helpful in providing you the skills associated with expertise in the field of marketing. You will be able to capture the global changes happening in the market and all this will be learned through practical and various other teaching approaches. With this course you can not only join a number of job fields and organisations but can also open your own business. You can also pursue further studies in this field. MA strategic marketing management jobs are also widely spread in product management and innovation management.

What is the Scope and future of MA strategic marketing?

With this degree you are qualified for a wide range of positions in Germany as well in various other countries. After completing this course you will have strong skills in strategic marketing. Also through this course your practical skills and leadership qualities will improve which will help you in whichever career you choose.

Job Options, Average Salary

The job options for students who pursue this course is in the fields of marketing strategy, brands and branding, focus project and applied business intelligence analytics.

According to payscale.com, the average salary for strategic management graduates is Rs 1,222,326 per year.

Potential Employers

The potential employers include:

  • Senior marketing manager

  • Digital marketing manager

  • Marketing manager

  • Product manager

  • Innovation Manager.

Do I need work experience to pursue this course?

Students don’t need work experience for this course. They should have degree from a recognised university. In case you don’t have required academic qualification you need a 3 year experience in relevant course.

What will I learn through this course?

Students through this course can learn the various techniques of strategic management. You will learn a wide range of topic like communication and consumer behaviour. In second semester, you can also choose topics of your interest.


The masters in strategic management course outline is given below:

  • Strategic marketing management

  • Marketing communication

  • Consumer behaviour and research

  • Research methods

  • Cross cultural management

  • Project management and leadership

  • Global marketing management.

Fees and Funding


  1. How can I apply for this course?

You can apply through the official website.

  1. Is experience required for this course?

No experience is required in case of having a strong graduate degree from a recognised university. In case of not having relevant degree student needs to have 3 year experience.

  1. Where can I find forms for thesis?

You can find the forms in the students- thesis category on website.

  1. When can I enrol?

The enrolment procedure is carried out throughout the year.

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