Introduction to MSc Digital Marketing
The MSc Digital Marketing course can provide you with the necessary skills that can assist you in developing effective digital marketing strategies. Such data-driven decision-making skills can help you advance in the technology-based business world. Critical understanding and specialist knowledge of digital marketing are integral aspects of an organisation’s business marketing strategy. Pursuing a master’s in digital marketing will provide you with an in-depth knowledge of the fundamentals of the digital business environment and the leading marketing strategies that runs today’s business.

  • This postgraduate course spans for about 12 weeks and the programme is divided into two semesters. Students are required to undergo a dissertation module or research project in the second semester. The two semesters comprise of 60 credits each, where students will have to study four core modules (compulsory) and one elective module.

    • A bachelor's degree or equivalent to a UK honours degree with a minimum of 2.2 score;

    • Students who do not belong to an English speaking country will have to provide proof of English proficiency, preferably an IELTS score of 6.5 or equivalent (no less than 6.0 in any element);

    • Applicants who do not possess the required eligibility for digital marketing course will be assessed based on their substantial managerial experience (typically 5 years).

  • The course structure consists of four compulsory subjects that include:

    • Digital Marketing Technologies; 

    • Digital Consumer Behaviour;

    • Data-Driven Decision Making ;

    • Research Methods, Professional Development and Dissertation/Project.

    The elective module consists of:

    • Emerging Technologies;

    • Blockchain;

    • FinTech;

    • Procurement and SCM.

    Besides the performance in the learning modules, students will be assessed based on their academic and professional achievements. The programme syllabus further includes team projects and group assessments. Students can also utilise the feedback obtained through the seminars, workshops, tests and presentations that they are required to participate during the course of the programme.

  • The annual tuition fee for pursuing this course is €19,250 (INR15,31,280).

    Students can pay their fees across three instalments, through the flexible payment plan offered by the programme:

    • Initial deposit - €2,000;

    • 1st instalment - €5,750;

    • 2nd instalment - €5,750;

    • 3rd instalment - €5,750.

    Note: Students must remember to stick to the payment deadlines for each instalment when choosing the flexible payment option.

 Why opt for an MSc Digital Marketing?

A potential level of digital marketing skills is highly valued in the current marketplace. Digital marketing is a highly specialised field that prepares students to establish themselves in the digitally advanced business world. Graduates of the MSc Digital Marketing programme can gain expertise in interpreting of data for evidence-based marketing strategies. Students will also get the opportunity to broaden their professional network by establishing strong connections with alumni members and other professionals.

Who should apply for MSc Digital Marketing?

This course is appropriate for those who are looking to build a career in the digital marketing sector or are currently involved in the field of business marketing. Students who are interested to venture into the following areas can choose to apply for this course:

  • Explore the online digital marketing and media sector;

  • Build your webpage or create innovative web applications;

  • Network in the field of a specialisation that you are most interested in;

  • Conduct informational interviews or podcasts;

  • Develop a digital-savvy blog space to deliver learning resources regularly;

  • Engage in social media platforms to make professional connections.

Scope and future of MSc Digital Marketing

A postgraduate course in digital marketing can provide its candidates with a ton of different career opportunities. Students can choose to take up a particular career path based on their specific skills sets, aptitude and abilities. Jobs in the digital marketing sector are gaining popularity and their demand is expected to rise in the coming years. The come along with a solid salary trajectory and can be multifaceted, focused either towards business and management, technology or the creative spectrum.

Graduates can choose to take up job opportunities in the field of brand marketing, marketing communications and social media marketing. Additionally, students with a postgraduate degree in digital marketing under their belt can pursue further professional qualifications or apply for a PhD programme.

Career prospects after pursuing MSc Digital Marketing

After completing this course, students can land lucrative jobs in the digital business world. Students can achieve their professional goals by establishing their career in digital marketing services:

  • Content Strategist – Content strategists are responsible for creating SEO friendly content that is in line with the various subsets of the marketing plan. They are required to possess the ability to develop, organise, store, manage and share the huge data of content in an efficient manner. The role of content strategists includes more than just writing and social media activities, as their inputs are required for the functioning of all levels of marketing. Content strategists are required to be able to coordinate teams, work for a diverse range of clients as well as a whole range of related activities.

  • Virtual Reality Developer – Visual reality (VR) developers specialise in a variety of creative software suites and video arts. They possess a strong foundation in technical arts and digital marketing management and are primarily responsible for developing digital marketing campaigns. They utilise their efficiency in graphics and special effects to create virtual content for the marketing media sector.

  • SEO Specialist – SEO Specialists combine their foundational technical knowledge and digital marketing expertise to develop digital marketing campaigns. They are responsible for handling search engine algorithms and keep updating business operations to achieve a higher return on investment (ROI). Additionally, they work to increase internet traffic to enhance business profits, as well as develop a strong SEO/SEM strategy.

  • Digital Marketing Manager – Digital marketing managers are referred to as creative directors who possess managerial experience in digital marketing. They utilise their efficiency in marketing and business to carry out strategic planning and execution as well as financial forecasting. Digital marketing managers are required to possess decision-making skills, the ability to take business risks and delegate appropriate tasks

If you are looking for a job in the realm of creative technology, gaining digital marketing skills can help you achieve it.