Introduction to a Bachelor of Arts in Business Communication
Bachelor of Arts in Business Communication encompasses the study of communication skills along with management skills. The program enables students to learn core skills related to both these domains ultimately assisting them in pursuing careers in the contemporary business world. Other than developing skills like writing, researching and studying in-depth about cultural studies, students are introduced to media training too.

  • This is a four-year program that can be pursued on-campus as well as online.

  • The intake for this program takes place in October (Fall), January (Winter), April (Spring) and July (Summer).
    • 10+2 with 70% average or 2.00 out of a scale of 4.33 on Canadian high school (Grade 12)
    • Must be 21 years old on or before the first day of the session.

    English Proficiency Test:

    Test
    Scores
    IELTS (Academic)
    Overall 6.5 with a minimum of 6.0 in the writing band
    TOEFL iBT
    Overall 88 with minimum 20 in each component
    PTE Academic
    Overall 61 with minimum 60 in writing
    MELAB
    Overall 70 with a minimum of 60 in each subtest
    CAEL
    Overall 85 with minimum 3 in speaking test
     

    Document checklist:

    • Completed application form;
    • High school official transcripts;
    • Letter of Intent;
    • Detailed resume/CV;
    • English language proficiency test scores.
  • The assessment techniques include essays, assignments, written test, oral test, class discussions, laboratory examinations, open book examinations, seminar presentation and examinations. The course credits have an academic value of three credits. Each credit is equivalent to 45 hours, which includes class time, exams, online study and self-directed study.
  • The university adopts the following teaching methods:
    • Class discussions and lectures;
    • Case study analysis;
    • Academic literature;
    • Practical team tasks.
  • Preparatory:
    • Student Orientation and Academic Readiness.
    Tier 1: University Foundation
    • Introduction to Anthropology;
    • Introduction to Business;
    •  Mass Media and Society;
    • Introduction to Ecology;
    • Academic Writing;
    • Contemporary Literature: Drama and Narrative;
    • Foundation Mathematics;
    • Moral Philosophy;
    • Fundamentals of Psychology;
    • Elective.
    Tier 2 Disciplinary Foundation:
    • Business Environment;
    • Communications Theory;
    • Writing for the Media;
    • Visual Communications in Mass Media;
    • Marketing Management;
    • Organizational Behaviour;
    • Information Gathering;
    • Statistics;
    • Electives.
    Tier 3 Disciplinary Applications:
    • Social Media;
    • Legal & Ethical Issues in Mass Media;
    • Technical Writing and Business Communications;
    • Professional Communications;
    • Media and Government;
    • PR in Practise and Theory;
    • Research Methodology;
    • Electives.
    Tier 4 Integrative Applications:
    • Communication Strategy;
    • Communication Capstone 1;
    • Communication Capstone 2;
    • Electives.
  • The full-time tuition fees for international students is:
    • $20,880 (Year 1to 3)
    • $6,960 (Year 4)
    The total fees is $69,600 (Winter, spring and summer 2019 intake).
     

  • The university believes in relieving the financial stress of the students so that they can concentrate on their academics. For this purpose, it offers financial funding in the form of fee waivers, grants, scholarships, educational loans etc. Apart from these, there are also discounts in the form of referral discount, early consideration discount, alumni discount and so on.

    Students with excellent academic records can avail scholarships up to $20,000 for UG programs. International UG students can be awarded up to $12,000 for the economic development of their home country. Eligible students receive $6,500 under MBA Foundation Study Grant.

Reasons to Choose this Course

Graduates who successfully complete this program gain knowledge and insights into how varying market forces work in the commercial business sector and how communication impacts internal and external communities in a business scenario. They also get a chance to develop skills such as problem-solving, interpersonal skills, leadership, teamwork and decision-making. Along with theoretical knowledge, they also get the opportunity to obtain practical and professional experience.

Is it Worth Doing a Bachelor of Arts in Business Communication?

In the business world, it is crucial to understand the different tools of communication that exist, how they can be used to influence different stakeholders and what the acceptable ethical practices in this context are. At the end of the program, students will learn to use various tools to practically and effectively communicate, conduct research methodologically and affect the target audience with the correct use of media and communication tools.

Who Should Pursue this Course?

This course is apt for creative people who have a flair for writing and love communication. This program has been designed in such a way to help students obtain attractive salary packages in the international and domestic job market. Students can also opt for further studies and obtain master's degrees or they could decide to work in a variety of fields like teaching, event management, community leadership, social work, event management and tourism.

Scope and Future of Bachelor of Arts in Business Communication

The contemporary scenario of business communication is quite complex and dynamic. As more and more businesses enter the global competitive environment, the demand for well-trained business communicators is going to increase. Proper communication is inherently required in all industries and areas of business today. Hence, there is immense scope for students who complete this program.

Job Options

There are a variety of employment prospects that students can pursue on completion of this program. Other than working in the fields of civil services, corporate business, NGO’s, politics, journalism, media and advertising; students can also pursue higher studies in law, education, training etc.

Learning Outcomes 

  • Being able to create powerful content for different markets;

  • Using the right media and communication tools to attract and keep the desired audience engaged;

  • Taking on challenging and leadership roles that demand effective problem solving and team handling.