Introduction to MSc Digital sales and management
Businesses are expanding globally, with a widespread reach, all thanks to the integration of digital marketing and sales strategies. Today, businesses are expanding not only across national borders but also beyond international borders. Digital sales play a major role in making brands and products accessible to consumers worldwide. This has augmented the needed for skilled professionals who are well-versed with digital sales and management techniques. The postgraduate degree of MSc Digital sales and management is delivered by GISMA Business School at their Berlin campus and awarded by The University of Law, UK. This master’s programme helps students learn business techniques and acquire the necessary skills to create an established career in this field.

  • This course is offered as a full-time programme on-campus, spanning over a year. It is divided into five modules, which consists of three core modules and one elective module. Apart from this, at the end of the programme, students will have to also complete a module that would consist of research methods, professional development and dissertation project.

  • For getting admission into this programme, students must meet the following requirements:

    • The applicants must have a UK bachelor’s degree with a 2:2 grade or above;

    • The applicants must have acquired English proficiency through at test like the IELTS test with a score of at least 6.5 overall and a score of at least 5.5 in each component.

  • During the course of this management programme, students will acquire skills pertaining to a range of digital marketing techniques. With the core modules, students will gain in-depth knowledge about:

    • Digital Marketing Technologies: Digital marketing technologies are instrumental in setting the dynamics for marketing efforts that are carried out through the medium of digital platforms. In this module, students will learn how to use technologies and identify the platforms that they are best suited for. Furthermore, they will also get a better understanding of the functionalities of a wide range of digital marketing technologies. These technologies are used to create effective digital campaigns using various techniques like search engine optimisation (SEO), social media management, paid social and more.

    • Data-driven decision-making: Effective decision-making is critical to the success of organisations. With the support of useful data, it becomes easier for stakeholders to make accurate predictions as well as appropriate decisions concerning the business. This module will help students develop skills that will allow them to incorporate data analysis results with the business decision-making process. Furthermore, students will learn how to effectively analyse data and use it to the advantage of the business.

    • Digital Sales Management: To create a business model that is effective for the implementation of digital marketing techniques, it is essential that professionals have a sound knowledge of digital sales management and its key concepts. This module focuses on assisting students in acquiring skills that are necessary to take on a managerial role in a digital sales setting, techniques on how to manage a digital sales team and the concepts of a sales process. Furthermore, students will also learn how to use a CRM (Customer Relationship Management) software to set up a customer-centric business model.

    Students will have to choose an elective out of the following four, depending on their interests and career goals:

    • Emerging Technologies: This elective module emphasises on the up-and-coming technologies that are dominating the digital sales setting. Students will understand how digital transformation is changing the face of the sales management field and identify technologies that are going to be game-changers in the near future. This module will also strengthen their knowledge base on the different digital technologies and their implementation.

    • Blockchain: In this module, students will garner in-depth knowledge of the blockchain industry, technologies and their usage. The incorporation of blockchain with digital sales has given marketing a different dimension, making it a necessary resource for drawing revenue.

    • Fintech: The amalgamation of finance with emerging technologies has been a transforming force for the finance industry. Students, in this elective module, will learn how Fintech can be instrumental in improving digital sales and the ways to effectively execute it.

    • Procurement and SCM: This module focuses on the concepts of procurement and supply chain management (SCM) within the walls of digital sales management. With the spotlight on digital ways of doing things, procurement and SCM in this field refers to the delivery of digital media in any form to the consumer, as per the demands of the consumer. In this module, students will learn how to bridge the gap between the procurement, supply and demand to maintain the efficiency of the digital sales operations.

    Apart from the above-mentioned modules, students also have to complete another mandatory module, which is:

    • Research Methods, Professional Development and Dissertation/Project: This module will allow you to practically experiment and analyse the influence of the theoretical knowledge gathered during the course of this programme. It will help students understand the significance of good research skills in the field, professional ethics and behaviour, and the practical as well as the theoretical application of various digital sales techniques. In addition, this module can help students become job-ready for the digital business environment.

  • The course fees for this one-year digital sales and management course is €19,250 (approximately Rs.15,38,940). Courtesy the GISMA Business School’s flexible payment plan, students can pay this amount in four parts, which includes:

    • A deposit of €2,000 (approximately Rs. 1,60,000);

    • Three instalments amounting to €5,750 (approximately Rs. 4,60,000) each.

Why opt for an MSc Digital sales and management?

The growing popularity of digital sales and marketing techniques have urged more organisations to enter this foray and transform their business into a profitable endeavour. This, in turn, has further increased the need for professionals who are aware of the intricacies of the field and its working. Earning an MSc Digital sales and management degree will equip you with skills that have an evolving prominence and relevance in today’s business setting. Furthermore, you can get the opportunity to work as an integral contributor to the business decision-making process.

Who should apply for an MSc Digital sales and management?

Students who want to steer their career in the direction of a booming industry, with a special focus on data management and digital sales can choose to pursue this programme. Especially for students with an affinity towards the unique combination of digital sales and emerging technologies, this programme can be an ideal choice.

Scope and future of MSc Digital sales and management

Digital sales and management industry is picking pace, with the inclusion of digital marketing as a core function across industries. Many interesting and challenging avenues have opened up within the sector, allowing professionals to catalyse their career growth. Furthermore, the perpetually developing technologies are giving way to newer job options, hence increasing the demand for digital sales and management experts.

Career prospects after pursuing an MSc Digital sales and management

Acquiring a masters in digital sales and management can help students assume management roles across various industries. Furthermore, students can also start their own digital business with a deep understanding of digital sales and management concepts. One of the common job roles that you can opt for after completing this degree is that of a Digital Client Relationship Manager.

If you take on the role of a Digital Client Relationship Manager, your responsibilities would include catering to the following through digital mediums:

  • Develop customer relationships with prospective clients and strengthen relationships with the current client base, in accordance with the business goals;

  • Conduct effective cross-sales to generate revenues;

  • Provide market information and other updates to customers;

  • Ensure customer satisfaction by servicing the customers and tending to their grievances.

In order to be successful as a digital sales and management professional, you must have impeccable communication skills and a problem-solving attitude. Additionally, you must be open to adapting up-and-coming technologies and becoming well-versed with them.

If the idea of becoming a part of this ever-evolving industry excites you, you can take up this master’s programme to scale professional heights.