What is Grenoble MSc Marketing Management all about?
The Grenoble MSc Marketing Management is a course for ambitious graduates who want the formal qualification and training that will set them apart in the marketing field. This course is designed to help the new marketing professionals to meet the highest standards of successful organizations and an effective marketing professional with the ability to maintain steady performance in the international business marketplace. The prime focus of the course is: 1. Market analysis. 2. Strategic management. 3. Marketing management. 4. Core business skills.

Programme Details

  • The duration of this course is one academic year plus the final management project.
  • International students with study permit can apply:
    • On September 2019 or January 2020.
  • Entry Requirements:
    1. Undergraduate degree
    2. 2 references
    3. Online Application
    4. Official university transcripts
    5. Passport scanned
    6. Internationally recognized passport picture
    7. Three short essays
    8. Curriculum Vitae
    English Proficiency Test: The acceptable English Proficiency test scores are mentioned below
    English Test
    Minimum Score Required
     Minimum 6.5


     iBT 94 or PBT 587, computer based - 240
     Pearson Treat of English Academic
     Minimum 63
  • The teaching and assessment use a variety of methods, which are designed to develop the student’s skills and test their understanding. It includes the traditional teaching method like lectures and exams.The students are also taught through seminars, computer-based work, and small-group discussions. Teaching methods judges problem-solving activities and case-solving abilities, to apply marketing techniques and concepts in real-world problems. Assessment methods vary according to the modules like the individual, group projects and reports, group presentation, and exams.
  • Teaching is on campus and online where the students will be taught theory and practical knowledge.
  • The Grenoble M.sc in Marketing Management syllabus consists of the following subjects:
    • Insight into Digital.
    • IMC and Digital Models.
    • Digital Analytics.
    • Content Marketing.
    Strategic Management
    • Strategic Marketing and Planning.
    • Marketing Psychology and Consumer Behaviour.
    • Brand Management and Product Development.
    • Managing Marketing.
    • Qualitative and Quantitative Market Research.
    • Innovation through Design.
    • Marketing Metrics and Pricing Policy.
    • Customer Relationship Management.
    • Project Management.
    • Corporate Finance.
    • Accounting.
    • Intercultural Management.
    • International Negotiations.
    • Research Methods for Managers and Integrative Case Study.
    • Students choose the subject according to their preferred subject.
  • The full-time international students need to a pay fee of €22,000 approximately. The students can also pay their fee flexibly by depositing € 2,000 and later in three installments which is € 7,500 in the first year, € 7,500 in the second year and € 5,000 in the third year.

Why study this course?

The master in science in marketing management is a comprehensive specialist Master’s degree with an international insight into top-level marketing management. It is committed to develop the fundamental of marketing and the methodology of marketing planning among the students. Moreover, the program combines a practical approach and academic theory through real life examples and case studies.

1. The course enables the graduates to develop critical thinking and analytical skills and make sound strategic marketing decisions at managerial level in an international environment.

2. The Grenoble MSc Marketing Management in Germany program is in English language.

Is it worth doing Grenoble MSc Marketing Management?

The M.sc in Marketing Management prepares the students with digital skills, the latest digital marketing trends, and methods. Through this programme, the students will learn about advanced knowledge of the marketing discipline, and they will be given a chance to supervise real-time projects through close cooperation with global companies’.Grenoble M.Sc Marketing Management eligibility creteria requires a graduate degree.

Who is this course for?

The Grenoble M.sc in Marketing Management course is for the students who have a history of achieving high-level goals and are seeking to inherit professional marketing skills to meet the requirements of a successful organization. After completion,Grenoble MSc Marketing Management jobs are marketing executive, product manager, brand manager, sales promotion account executive,etc.

What is the scope of Grenoble MSc Marketing Management?

There are numerous options to explore after completing the M.sc in Marketing Management like data analytics, luxury marketing, strategic brand management.

Job Options

The Grenoble MSc Marketing Management careers have different scopes like:

  1. Market Researcher

  2. Marketing Executive.

  3. Product Manager.

  4. Social Media Manager

  5. Account Manager

  6. Retail Merchandiser

  7. Retail Manager

  8. Average Salary

The wages are subject to the companies, experience, and skills respectively.The marketing manager gets an average salary of €48,715 per year.

Here are the few estimated wages according to payscale.com:

1.  Marketing Manager - €88,868.

2.  Product Marketing Management - €59,869

3.  Marketing Researcher - €60,160


Potential Employers

Every company needs a marketing expert to study the market situation and help the company to expand its market share and also meet the sales objectives of the markets. The marketing managers identify a target audience, and determine the best way to reach that audience, and also help in promoting the company’s product through media and advertisement. Hence the Grenoble MSc Marketing Management has some potential employers namely, Coca Cola, Google, L’Oreal, Adidas, Nike, P&G, Danone, etc.

Do I need work experience to pursue this course?

The Grenoble MSc Marketing Management does not ask for experience to register with the course. Anyone with a bachelor’s degree can easily enroll in this course. However, the Grenoble MSc Marketing Management career requires efficient skill. The students require demonstrating proficiency in the following required areas:

  • Ability to have strong communication, sales, and presentation skills.

  • Ability to be goal oriented, flexible, and creative under pressure.

  • Have strong leadership skills.

  • Should have the ability to motivate team members.