Introduction to a Master's Degree in Strategic Marketing
The MA in Strategic Marketing is a tailor-made course that provides students with the knowledge and tools necessary to excel in today's postmodern marketing environment in the global context. Core concepts of management, B2B/ B2C relationship building, marketing communications and consumerism are taught to make students market-oriented leaders in the modern economy.
  • MA in Strategic Marketing is an 18-month course split into 3 semesters, with a thorough focus on research methodology. The third semester is entirely focused on the dissertation that is based on your chosen specialisation.
  • The intake takes place in February, May and October every year.

  • Undergraduate degree from a recognised university or a minimum of three years of relevant managerial work experience. Students should be at least 21 years. Foreign students are required to submit proof of proficiency in the English language (IELTS higher than 6.5 in all bands).

    At BSBI, you get the best of both worlds, the scope of belonging to a close-knit cohort of BSBI faculty and diverse peers. Students enrolled in this course bring previous work experience from other sectors such as sales, management consulting and business development.

  • This course is a blend of online and on-campus classes. The first semester of this course covers an array of topics such as Marketing Communications and Consumer Behaviour. This course can be tailored to suit your own interests and in addition, students can specialise their knowledge by choosing electives in the second semester. Furthermore, the Berlin School of Business and Innovation encourages students to learn German as part of the course.
    • Strategic Marketing Management;
    • Marketing Communications;
    • Consumer Behaviour and Research;
    • Cross-Cultural Management (Elective);
    • Project Management and Leadership (Elective);
    • Global Marketing Management (Elective);
    • Leadership Development Programme (LSBF Executive Education);
    • Research Methods & German Language Studies.
    • The fees is €11,000 for international students and €6,000 for EU students;
    • As a student of BSBI, you will be offered work placements and paid internships for a minimum of two weeks and maximum of 2 months;
    • The degree is awarded by Universita Telematica Internazionale (UNINETTUNO).

Reasons to Choose this Course

As a complex and thrilling discipline, strategic marketing requires strong critical thinking skills and determination, that’s why the MA Strategic Marketing recruits the brightest students in a variety of disciplines. Students will get a focus on important concepts of management and business that can be applied in real life. It is suited for people who are looking for a shift towards management from any field of work.

Is it Worth doing a Master's Degree in Strategic Marketing from Germany?

BSBI located in Berlin is in the centre of the lively financial hub with closer proximity to conglomerates such as Sony, Deutsche Bahn and Daimler making the BSBI campus at Schoenberg an ideal place to study marketing strategy. As an international business school, BSBI welcomes students from all over the world. The campus is an amalgamation of different nationalities, which opens doors for students to discover other cultures and share exceptional moments. Germany is a country as old as history, and you can get to explore the beauty of the Black Forest and the Northern Alps while revelling in the history of Berlin through its historic facade. This makes Germany one of the prime and most prestigious destinations to pursue masters in Strategic Marketing.

Who Should Pursue this Course?

The MA in Strategic Marketing is curated for providing ambitious individuals with academic and professional competence to take up managerial positions in the marketing sector. In today’s dynamic and fast evolving marketing industry, education and experience come hand in hand to enhance employability. This opens doors for higher employability options and career scaling from mid-level to senior level positions.

Scope and Future of MA in Strategic Marketing

This programme helps to kickstart the careers of students in some of the most prestigious companies in the world. Graduates of Master of Arts in Strategic Marketing will have a wide scope of opportunities to take up managerial roles and consultant roles in marketing/communications in global conglomerates.

Potential Employers

BSBI will help you with networking, mentoring, and get in touch with local firms and associations with its strategic partnerships. Some of the most sought-after fields of work for a marketing strategy graduate is in consulting, financial services, consumer goods. Some of the top recruiting companies are Accenture, Coca Cola, Deloitte, Fujitsu, L’Oreal, The Boston Consulting Group, Morgan Stanley, Google, Bain & Company, Capegemini to name a few.

Learning Outcomes

  • Comprehend brand management, strategic management and flair for understanding the consumer;

  • Develop a keen eye for evaluating marketing strategies on a global and cross-cultural platform, work on product portfolios, pricing, advertising, marketing, innovation and internal expansions;

  • Learn to analyse markets and situations and apply factual and conceptual knowledge for solving complex issues;

  • Equip yourself with a wide range of skills such as revenue generation techniques, structural thinking, priority management, research & implementation;

  • Become a proactive strategic leader, ability to address all emerging trends and paradigms through real-life case studies and business projects.

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