Introduction to a Course in Marketing and Communications
Marketing and communications are the backbones of business operations. This course is designed for students to provide them with an understanding of the business world by specialising in the marketing and communications field. It will equip them with professional level marketing skills by giving them core knowledge about key aspects of marketing practices. It will give a comprehensive view about all the marketing related disciplines at the local, national and global level along with all the emerging trends in the marketing field so that they can work professionally in a business situation.

Reasons to Study this Course

This course is tailor-made to develop market competencies and hone communications skills of students. They should opt for this course to acquire marketing skills by studying multicultural settings. Students will get a chance to undertake industry relevant projects providing them with exposure to working in marketing and communication fields. This course should be studied to gain expertise in modern business marketing practices, social media planning as well as communication activities.

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