What is the M.A/MASTERS Degree in Advertising and Marketing Communication all about?
M.A in Advertisement and Marketing Communication is a course, which helps the students to have a creative exploration of advertising and marketing practice, investigating creative ideas and developing practical solutions to complex industry related problems. It will allow the students to further develop and refine their existing skills and critical insight into the professional, theoretical and practical world of creative promotion. This allows the marketing professionals to learn about theory of advertisement and marketing and its application in connecting with people in creative ways, reaching specific audiences and understanding the means of promotion. The prime focus of the course is: 1. Marketing 2. Communication 3. PR and advertising

Program details

  • Intake
    Start Date
    Application Deadline
    I-20 Request Deadline
    Begin Course Registration
    Fall 1, 2019
    August 19, 2019
    June 7, 2019
    June 21, 2019
    April 8, 2019
    Fall 2, 2019
    October 21, 2019
    August 9, 2019
    August 23, 2019
    April 8, 2019
    Spring 1, 2020
    January 6, 2020
    October 25, 2019
    November 8, 2019
    October 28, 2019
    Spring 2, 2020
    March 16, 2020
    January 8, 2020
    January 17, 2019
    October 28, 2019
    Summer 2020
    May 25, 2020
    March 16, 2020
    March 30, 2020
    March 5, 2020
  • M.A in Advertisement and Market Communications eligibility criteria are:
    1. Undergraduate degree
    2. Baccalaureate degree from a U.S. accredited institution
    3. TOEFL iBT 80 or TOEFL PBT 575
    4. Official transcripts
    5. IELTS Academic 6.5
    6. Passport
    8. 300 words essay
    9. Pearson/PTE 53
     
  • Assessment includes presentations, blogs, exams, in-class tests and course works, which is either group based or individually assigned.
  • The mode of teaching includes on campus classroom teachings with both theoretical and practical knowledge.
  • Course syllabus consists following subjects:
     
    •Media Communications
    • Media and Culture
    • Strategic Principles of Advertising and Marketing Communication
    • Marketing
    • Advertising Decision-Making
    • Media Organization and Regulations
    • Media Research
  • Estimated Costs for the 2019-2020 Academic Year for Graduate International Students
    Location
    Tuition
    Living Expenses
    Health Insurance
    Total
     St. Louis
    $18,000
    $16,030
    $2,475
    $36,505
     Orlando
    $15,120
    $18,800
    $2,475
    $36,395
     Irvine
    $18,720
    $20,835
    $2,475
    $42,030
     
    Living Expenses include estimates for housing, food, personal care, entertainment, and books.
    Health Insurance is mandatory for all international students unless they have a government-sponsored health insurance.

Why study this course?

Our society is highly influenced by the advertising, marketing and media campaigns. This course helps in investigating the key theoretical and substantive debates in the critical study of advertising, marketing, media and analyse the advertising industries. This degree is committed to prepare the inexperienced students for a successful career in advertising and marketing communications.

  • Masters in Advertising and Marketing Communication in USA utilizes the essential industrial terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
  • It helps to evaluate the effectiveness of a marketing communications plan to accomplish an organization's. 

Is it worth doing M.A in Advertising and Marketing Communication?

The Advertising and Marketing Communications program prepares the students with the knowledge, skills and experience for an exciting career in the advertising industry. The course is for curious students who want to experience work process of advertising agency, research, production firm, or production artist. M.A in Advertisement and Marketing Communication eligibility criteria states that, students should have a graduate degree, and good marketing and communication skills.

Who is this course for?

This course is for the students who are willing to have creative approach to solve the communication problems in advertising and branding, and convey a brand message. Apart, students interested in new ideas, research and theories in advertising to explore the field.The course is for the students who mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.

M.A in Advertisement and Marketing Communication syllabus includes:

1.    Visual Communication

2.    Integrated Communication

3.    Persuasion

4.    Consumer Behaviour

5.    Marketing Communications

6.    Advertising

7.    Sales Promotion and Sponsorship

8.    Direct, Digital and Interactive Marketing

What is the scope and future of Masters in Advertisements and Marketing Communication?

There are many options to explore after pursuing M.A in Advertisement and Marketing Communication as a career. The graduates can become market research analyst, advertising and promotions manager, marketing manager etc.

Job Options:

After completing M.A in Advertisement and Market Communications jobs designations are as follows:

1.    Campaign Manager

2.    Business Manager

3.    Advertising Manager

4.    Strategic Design Consultant

5.    Consumer Insight Manager

6.    Media Planner

7.    Relationship Marketing Manager

8.    Senior Marketing Manager

Average Salary

The wages are subject to the companies, experience and skills respectively. As per the US Bureau of Labour Statistics, an average of $68,000 is provided to the advertisement and market communication specialist.

Here are the few estimated wages according to the payscale.com

1.    Marketing Director - $82,935

2.    Digital Marketing Manager - $69,746

3.    Marketing Strategist -$76,709

Potential Employer

Every consumer companies, industries and advertising agency needs an M.A graduate with skills of advertisement and market communication to study the market structure and help in expanding the sales of products and services. Hence, Masters in Advertisement and Market Communication has many potential employers, namely, IBM Corp, Microsoft, Mullen, Ogilvy & Mather, etc.

Do I need work experience to pursue this course?

The master in Advertisement and Market Communication does not require experience to pursue this course. However, students with experience in this field can also apply for this course. Anyone with a bachelor’s degree can easily be enrolled in the course.

  • The applicants must be creative and persuasive

  • has good networking and communicating sills

  • and good computer knowledge as well

What will I learn through this course?

This course teaches the students to inherent the skills, and knowledge that are required to make one’s professional mark in this field. The course comprises various theories regarding the arena of marketing and advertising.