Even with the most robust business plans, it’s the customers who make the rules. They drive brand equity through their various perceptions and journeys. And that means companies must be closely attuned to their customer base if they want their brand to grow. Marketing is more than just a business major. More accurately, it describes a collection of skills that are useful in any career. As a professional discipline, marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilizes various data to make smart and insightful business decisions. The MBA Business Administration in marketing provides useful insights in the business domain and trains you for the understanding the competitive nature of a business.
  • The MBA in Marketing from the Webster University is offered in association with the Walker School of Business and Technology. The programme lasts for two years or 30 credit hours. 27 credit hours are reserved for the MBA curriculum and nine credit hours are reserved for graduate electives.
  • If you wish to gain an entry into the course, then you should fulfil the following criteria set by the university.
    • You should have a bachelor’s degree or equivalent from a reputed university with a CGP of 2.4 on a scale of 4.0.
    • If you hold a master’s degree from a reputed university, you can pursue a second master’s degree from the Webster University.
    • You will be required to demonstrate a strong command over the English Language. You should possess a relevant proof of English language proficiency such as TOEFL or IELTS.
    • If you don’t have the pre-requisite academic qualifications, you must possess equivalent work experience.
  • With this dual degree, you can avail the benefit of covering important subjects in both technology and business management. Here are the subjects covered in this dual degree.

    1. Business: The module deals with the most important aspects of running a business. You will learn about business management, important topics in running a business and managing its responsibilities.

    2. Marketing: The topics covered in the module include the basics of marketing, marketing models, types of consumers, approaches involved in the subject and the latest marketing trends.

    3. Organisational behaviour: Every organisation has a specific set of rules and regulations for running a business. One of the main goals of studying organisational behaviour is to revitalise organisational theory and develop a better conceptualisation of organisational life.

    4. Applied business statistics: The module covers the statistical analysis required for developing business insights. It also includes various statistical methods utilised in a business model.

    5. Finance: The module covers the financial components of a business. You will learn how to handle the finances of your company and learn more about different financial models, revenue generation and profit making.

    6. Advanced corporate finance: The module builds on the finance module and sheds light on the intricacies of finance for large organisations. It also covers the advanced theoretical and applied treatment of major issues in corporate finance. You will get to understand financial markets better.

    7. Management accounting: As a part of management accounting, you will learn how to analyse business costs, prepare internal financial costs, prepare financial records, and make sense of financial and costing data. You will be able to translate accounting data into useful business insights.

    8. Operations and project management: Operations management deals with planning, organising, and supervising the process of production or provision of services. After the completion of the course, you will be able to ensure that your company is able to meet its targets.

    9. Managerial economics: Managerial economics combines economic theories with managerial practices. It helps in problem solving with financial tools and techniques required for managerial policy making.

    10. Strategy and competition: The module deals with the various strategies involved in making a business efficient and productive. It also focuses on teaching different business strategies incorporated by competitors in the domain.

  • The fees for the course is set at $760 per credit hour. That totals the course fees to $37,170. You can contact a programme advisor for more details.
    * We also offer scholarships

Why should you opt for an MBA in marketing?

A degree in marketing prepares students for more than just a career in business. Marketing is a thorough exploration of customer perceptions, buyer personas, messaging, communication, data, and much more.

  • Get to know the customer: Even with the most robust business plans, it’s the customers who make the rules. They drive brand equity through their various perceptions and journeys. And that means companies must be closely attuned to their customer base if they want their brand to grow. Similarly, the ability to understand the wants and needs of different groups of people is useful in any job. Marketing teaches that customer/employee/stakeholder/patient insight is a large factor in determining success.

  • Learn how to captivate: Perceptions of truth largely dictate the decision-making process for many consumers. Marketing allows the opportunity to examine that process alongside the intricacies of design, promotion, and branding. Consumers make purchases based on how products and services are packaged. It is not a decision based on truth, but rather the perception of truth. The ability to influence decision and buying habits is a useful skill, even outside of a conventional marketing role.

  • Read and Understand Data: Marketing teaches valuable skills in data interpretation. Though not always stated as a job function, many companies delight in having candidates who know how to read data. Marketing experience, even if it’s just a course or two, can lend to foundational knowledge in data interpretation and analytics. This exposure can then be used in any job that relies on customer feedback, data, or metrics to inform success. No matter what the field or industry, the ability to read and understand data is integral to making strategic decisions.

  • Deal with people: Marketing explores human interaction as an important function of a business. Not only are marketers tasked with understanding customer experiences, but they are also expected to know how to communicate with diverse audiences with varying levels of cooperation. In other words, marketing imparts communication tactics that are useful in dealing with different groups of people.

  • Gain Awareness: Marketers stay in the know because awareness keeps them close to their customers. That insatiable drive for mindfulness can prove useful in any career, most especially where close relationships determine success. Marketing examines relationships from both the standpoint of the business and the customer. This dual perspective is the key to making insightful decisions.

Who should apply for an MBA in marketing?

This diploma is apt for the people who enjoy thrive in fast-paced workplaces and enjoy a challenging career. It is also suitable for creative people and out-of-the box thinkers since the field requires employing novel approaches to solving an issue. You can also apply for the job if you enjoy talking to people from different cultures and enjoy learning about them.

Scope and future of the course

The scope of MBA business administration in marketing is immense as most industries consider marketing as integral component of their operations. An MBA with an emphasis in marketing gives you a solid foundation in management skills in addition to extensive marketing knowledge.

Some of the sectors that are open to you as a marketing major are the healthcare industry, electronics, media, and the beauty and wellness industry.

Career prospects after pursuing the course

The master of business administration in marketing opens the doors to a multitude of job opportunities including the following.

  • Admissions Representative: Admissions offices market colleges and other educational institutions to prospective students and their families. Marketing majors have the research skills and knowledge of marketing strategies to help admissions offices promote their institutions. Marketing majors who can engage prospective students, uncover their interests in a college, and present the benefits of attending their school, can be very effective as admissions representatives. 

  • Brand/Product Manager: Brand managers oversee all aspects of marketing a product or service. They usually begin their careers as assistants, market research analysts, sales representatives, or trainees in development programs before earning an MBA. Brand managers select and direct other departments or contractors that conduct research, media planning, and advertising regarding their brands. Presentation and persuasive skills are critical when pitching budgets and other product proposals to executives at a firm.

  • Marketing assistant: Marketing professionals often employ recent graduates as assistants to carry out support duties and more routine tasks. Marketing majors with strong subject knowledge and detail orientation can use this position as a gateway to more responsible jobs in the field. Market research analysts must prepare and deliver presentations to marketing managers highlighting their findings.

The best job for you as a marketing major will depend on your unique set of skills, values, personality traits, and interests, all of which you will convey during a job interview. Be sure to speak to faculty, alumni and other people in different marketing professions to generate other possibilities suitable for your background.