Introduction to an MSc in International Marketing
An MSc in International Marketing builds the foundation for students to understand different aspects of marketing such as brand management and consumer behaviour. It strengthens the roots of academic knowledge so that students can build a career in the field of marketing with proper skills. The research-led study of the markets at the international level allow students to understand the risk involves in marketing and teach them how they can tackle such risks.

  • The duration of the course is 12 months which includes on-campus study and infield practice. Anyone who has a degree in Business, Business Studies, International Business, Data Analytics, Marketing, Media Studies, Communication Studies, Statistics, Mathematics, Psychology, Sociology or Design Studies, or a recognized equivalent international qualification can apply for the course. There are two formats available under this course, either you can join as a regular student and study on campus, or you can choose to pursue the degree online where you will get access to all the study material and will also get help from the professors. In order to be eligible for this course, students should be fluent in English. The full-time course fees for this master's degree is ​€​15,000.

    • Applied Marketing Research;

    • International Marketing Management;

    • Consumer Behaviour;

    • E-business;

    • International Retailing;

    • Market Analysis;

    • Marketing;

    • Dissertation in Marketing and Retail Management;

    • Global strategy.

     
    The field of marketing is vast and almost every company requires marketing experts at some level. The top corporate companies offer amazing salary packages to those who have acquired MSc in International Marketing. In today’s competitive world, it is important for every company to stay ahead of its competitors and after doing this course you will be able to help your employer in developing the best possible market strategy for the brand.

Reasons to Choose this Course    

There are countless reasons which make a Masters in International Marketing degree a must for students who want to pursue their career in International Marketing. Students will benefit from the long tradition of market research and retail market development which will help in establishing an exciting career path.

Is it Worth doing International Marketing in Germany?   

The MSc International Marketing strengthens career path of the students. It is based on ongoing research in the field of marketing. The internationally recognised department makes it easy for students to learn the steps involved in creating a brand which will attract a specific set of customers depending on the requirement of the company.

Who Should Pursue this Course?  

This course is ideal for students who are looking for international marketing career opportunities and want to strengthen their resume with academic and field knowledge. As the course involves both theory and practice, you will get in-depth knowledge about the international markets and how you can tackle different situations in different markets.

Scope and Future of MSc in International Marketing

Students who have completed this course can opt for careers in the fields of business, public relations and advertising. Basically, almost every field requires a good marketing team which you can be a part of. This comprehensive career-oriented degree will help you in advance your career. On average, the entry-level salary package that you may expect can fall between €53,000 per annum to €1,06,000 per annum depending on the field of your choice. Companies like HSBC, Microsoft, Coca Cola and many others are potential employers. In order to pursue this course, you do not need any experience in the field. 

Learning Outcomes

In this course, you will learn about marketing communication, international purchasing, marketing research, language courses, B2B marketing and much more. You will also learn how to create the best marketing strategies for the brands. Most of the course materials are based on extensive research that the university has done in the past. 

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